How to Embed Trustpilot Reviews on Your Website (Without Writing a Single Line of Code)

Look, we get it. You've worked hard to earn those glowing Trustpilot reviews. Your customers love you, they've taken the time to write about their experience, and now... those reviews are just sitting there on Trustpilot's platform, not doing nearly as much for your business as they could.

Here's the thing: social proof is everything. When potential customers land on your website, they're looking for reasons to trust you. And what's more trustworthy than real reviews from real people?

But if you're like most business owners, the thought of embedding those reviews on your site probably sounds... complicated. Maybe even a little intimidating. Especially if coding isn't your thing.

Good news? It doesn't have to be.

Why Embedding Trustpilot Reviews Actually Matters

Before we dive into the how, let's talk about the why for a second.

Customer reviews aren't just nice to have—they're conversion gold. Studies show that displaying reviews can increase conversion rates by up to 270%. Yeah, you read that right. People trust other people way more than they trust your marketing copy (no offense to your marketing copy).

When you embed Trustpilot reviews directly on your website:

You build instant credibility with new visitors
You reduce purchase anxiety by showing real experiences
You improve SEO because fresh, user-generated content signals quality to search engines
You save visitors time—they don't have to leave your site to verify you're legit

Basically, it's like having your happiest customers standing right there on your homepage, vouching for you 24/7.

The Trustpilot Problem (And Why It's Frustrating)

Here's where things get a bit annoying.

Trustpilot does offer official widgets that let you embed reviews. Sounds perfect, right? Except... those widgets are locked behind their premium plans, which start at around $200+ per month. For small businesses or solopreneurs just getting started, that's a tough pill to swallow.

Sure, if you're a developer or know your way around HTML and APIs, you could technically build something custom. But let's be real—most people don't have the time, patience, or technical chops for that. You're running a business, not a coding bootcamp.

So what's the solution?

No-Code Tools That Actually Work

Thankfully, the internet has blessed us with some seriously smart no-code tools that make embedding Trustpilot reviews ridiculously easy. Here are the top options:

1. EmbedSocial

EmbedSocial is one of the most popular choices, and for good reason. It's designed specifically for aggregating and displaying social proof—including Trustpilot reviews—without any coding required.

How it works:

Sign up for a free account (yes, they have a freemium plan)
Connect your Trustpilot profile
Customize the widget design to match your brand
Copy the embed code and paste it into your website

That's it. Seriously. The whole process takes maybe 10 minutes, and you don't need to touch a single line of code beyond the simple copy-paste.

EmbedSocial also lets you moderate reviews, choose layouts (grid, carousel, list), and even auto-update as new reviews come in. It's pretty slick.

2. Shapo

Shapo is another fantastic option, especially if you want something that looks modern and polished right out of the box.

What makes Shapo stand out is its "Wall of Love" feature—basically a beautifully designed page that showcases all your best testimonials and reviews in one place. You can tweak colors, fonts, and layouts without writing code, then embed it anywhere on your site.

Plus, Shapo integrates with email campaigns, so you can actively collect more testimonials while displaying the ones you already have. Two birds, one stone.

3. Famewall

Famewall is perfect if you want a super straightforward, no-frills solution. Their dashboard makes importing Trustpilot reviews incredibly simple, and their widget is clean and responsive.

The best part? Famewall offers detailed guides for embedding on virtually any website platform—WordPress, Shopify, Wix, Squarespace, you name it. So even if you're not tech-savvy, they've got your back.

4. Tagbox

If budget is a concern (and let's face it, it usually is), Tagbox is worth checking out. It's a cost-effective alternative that still delivers solid functionality.

Tagbox lets you aggregate reviews from multiple sources—not just Trustpilot—and display them in customizable widgets. It's fast, it's affordable, and it gets the job done without making you feel like you need a computer science degree.

How to Actually Embed Reviews (Step-by-Step)

Alright, let's get practical. Here's a general step-by-step process that applies to most of these tools:

Step 1: Choose Your Tool
Pick one of the platforms mentioned above. Most offer free trials or freemium plans, so you can test before committing.

Step 2: Connect Your Trustpilot Account
You'll typically need to authorize the tool to access your Trustpilot reviews. This is usually just a matter of logging in and clicking "Allow."

Step 3: Customize Your Widget
This is where you make it yours. Choose colors, fonts, layouts—whatever matches your brand vibe. Most tools offer live previews so you can see exactly how it'll look.

Step 4: Generate the Embed Code
Once you're happy with the design, the tool will generate a snippet of code (usually just a few lines of HTML or a simple script tag).

Step 5: Paste It on Your Website
This part varies depending on your website platform:

WordPress: Use a custom HTML block or a plugin
Shopify: Add it to a page section or use an app
Wix/Squarespace: Use the embed/HTML element
Custom sites: Drop it into your HTML where you want the reviews to appear

Step 6: Test and Publish
Always preview your page to make sure the widget loads correctly and looks good on both desktop and mobile. Then hit publish and watch the social proof work its magic.

What About Platforms Like Blume.page?

Now, if you're using a platform like Blume.page to build your website, things get even easier.

Blume is all about creating "living websites"—sites that stay fresh and current by automatically pulling in content from various sources. The whole philosophy is built around simplicity and automation, so you can focus on running your business instead of wrestling with website updates.

While Blume handles a lot of the heavy lifting when it comes to SEO and content management, integrating third-party widgets (like Trustpilot reviews) is still totally doable. Most no-code review tools provide embed codes that work seamlessly with modern website builders, including platforms designed for non-technical users.

The beauty of using a platform like Blume alongside a tool like EmbedSocial or Shapo is that you get the best of both worlds: a website that grows and evolves automatically, plus the social proof that converts visitors into customers.

Pro Tips for Maximizing Your Embedded Reviews

Okay, so you've got your reviews embedded. Awesome. But let's make sure you're getting the most out of them:

1. Place them strategically
Don't just dump reviews at the bottom of your homepage. Put them near calls-to-action, on product pages, and anywhere else a visitor might be on the fence about taking action.

2. Keep them fresh
Make sure your widget auto-updates with new reviews. Stale testimonials can actually hurt credibility.

3. Highlight the best ones
Most tools let you feature specific reviews. Use this to showcase testimonials that address common objections or highlight key benefits.

4. Make them mobile-friendly
Over half of web traffic is mobile. If your review widget looks clunky on a phone, you're losing conversions.

5. Encourage more reviews
The more reviews you have, the more powerful your social proof becomes. Send follow-up emails, add review requests to your checkout process, and make it easy for happy customers to share their experience.

The Bottom Line

Embedding Trustpilot reviews on your website without coding isn't just possible—it's actually pretty darn easy. Thanks to tools like EmbedSocial, Shapo, Famewall, and Tagbox, you can have beautiful, conversion-boosting review widgets up and running in minutes.

No developer required. No expensive Trustpilot premium plan. Just you, your reviews, and a simple copy-paste.

And honestly? In today's world, where trust is everything and attention spans are short, showcasing your customer reviews isn't optional—it's essential.

So go ahead. Let your happy customers do the talking. Your website (and your conversion rate) will thank you.

Ready to build a website that not only showcases your reviews but also grows and evolves automatically? Check out Blume.page and discover how easy it is to create a living website that brings in traffic—no coding required.